Tire Trim - Material Breakdown - Aleksandr Silantev

https://gamesartist.co.uk/tire-trim/
3D Artist Aleksandr Silantev shares a detailed breakdown of his Tire Trim made in Substance Designer. He discusses his goals, tools, references, modelling and UVs, graph setup, text creation, wear and tear simulation, albedo and roughness maps, presentation in Unreal Engine and lighting setup.
https://www.artstation.com/sanekum
https://www.artstation.com/artwork/6NqAW0